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Top 4 takeaways from Deliverability Defined season 2

ConvertKit

While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. 21:42) “The underlying goal of deliverability is that subscribers get what they want from your emails. Pullquote. (21:42)

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Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology.

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How to switch ESPs without damaging your deliverability

ConvertKit

Deliverability isn’t an exact science. If you’ve wanted to make a change in your service but haven’t pulled the trigger for fear of damaging your deliverability, you’re not alone. 12:15) “What I always tell people is, the real way to measure deliverability performance across ESPs is what we’re talking about right now.

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How to re-engage subscribers without damaging your deliverability

ConvertKit

Remember, before hitting send to everyone on your list who’s seemed less than interested lately, consider your audience, your numbers, and a strategy that won’t bust your deliverability. Your email subscribers determine your deliverability. Think of deliverability like a credit score for your domain. Pullquote. (29:44)

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A day in the life of a deliverability expert

ConvertKit

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. 10:15] It can be hard to unplug from deliverability because it never stops. 21:36] Deliverability is complex.

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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. DGR) Are you seeing any trends/challenges around email deliverability?

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How to perform a self-led deliverability audit

ConvertKit

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit. Jump ahead. Stay in touch.