The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. e-Strategy Trends ).

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Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

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The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

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The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Do these features yield cost savings that make the purchase price savings moot? Advantage Microsoft.

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Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

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The ROI Guy

SEPTEMBER 4, 2007

On average a 2 x CPU server costs $4,000 per year in three-year amortized hardware purchase, and annual support and maintenance contract costs. by 2010 [2]. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

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The ROI Guy

NOVEMBER 8, 2006

In order to realize the up-sell / cross-sell benefit, the call center staff needs to use the solution as expected, this changes the relationship with the customer, and the customer reacts by purchasing more – a complex set of cause and effect in order for quantifiable benefit to be achieved. How Do You Get Started in Content Marketing?

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. There better be.

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Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. It has additional U.S.

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The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. New TCO Calculator: EMC SMB Virtual Solutions Advi. How Do You Get Started in Content Marketing?

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Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

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The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. While 28% of U.S.

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Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2C companies? Between large and small businesses? Brandpoint ). eMarketer ).

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Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2C companies? Between large and small businesses? Brandpoint ). eMarketer ).

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Paid Content Social Media Statistics Enterprise Management 100

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. 47% Increase in purchase volume with nurtured leads? LEARN MORE.

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The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. How do you ensure your content won’t get filtered out? They do if they are Interactive!

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The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Connect with multiple stakeholders - large purchase decisions involve more stakeholders than ever, and with varied agendas and pain points. Connecting with diverse purchasing committees is difficult for even the best sales professional.

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Single Grain

JULY 21, 2020

Back then, computers were enormous (remember the computer room – yes, room – in the movie Hidden Figures ? ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several. Beyond the Blog Post: 21 Inspirational Branded Content Examples. 2) Netflix .

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The ROI Guy

NOVEMBER 8, 2006

Even though sales may be good today, if a customer decides to not purchase in the future because of something that damages the relationship with the customer, a market brand issue or a competitive trump, the formula takes this into account by lowering the return on customer. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Return on Investment (ROI) Defined ROI Defined: A general concept referring to calculate the Earnings from the Investment of Capital, where the earnings are expressed as a proportion of the outlay. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi.

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TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE. HubSpot CRM. Make meetings more inclusive. LEARN MORE.

Enterprise Management 98

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TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE. HubSpot CRM. Make meetings more inclusive. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Gmail and StumbleUpon are the fastest growing methods, however.

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