2010, Content Marketing and Public Relations

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Go ahead, works for anything. PR and SEO.

PR

PR Tools Tips Blogger

10 Best Posts of 2010

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. 4 C’s of B2B Marketing.

Best Practices

Best Practices Social Media Paper Public Relations

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketo 2010 User Summit Focuses on Revenue Performance Management

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated.

Marketo

Marketo Work Management B2B Thought Leadership Salesforce.com

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media.

Paid Content

Paid Content Content Marketing Paid Search Agency Planning

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers.

B to B

B to B Advertising Agencies Paid Search Agency B2B

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 United States License.

Creativity

Creativity Planning Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Here’s the link to the podcast SPOS#214 , it’s worth listening to. United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

But wait, that’s not new… is back to marketing 101 you’d think, no? This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. 2 Responses to WordPress Plugins for Marketers WordPress Plugins for Marketers « The Effective Marketer | WpMash - WordPress News says: February 23, 2011 at 5:42 pm [.]

Planning

Planning Work Management Marketing Management Marketing Automation Services

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Explaining Social Media

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Social Media

Social Media Media Work Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Any other tools I have missed? United States License.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Planning Marketing Management Advertisements

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Interested in learning more about Marketing Automation and how to take advantage of it? This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. Join the LinkedIn group and attend the next event!

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning

Planning Work Management Marketing Management Effectiveness

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

The best marketing ends up being what the employees tell their friends about their companies. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

Ignoring synergy between different media – It is important that you do not silo your social media activities from your corporate website, public relations activities or your online marketing campaigns. Be sure to check out these tips for creating a successful Social Media marketing campaign. All rights reserved.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Automation Services

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Planning Marketing Automation Services

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

Not that the other group wouldn’t be fun (after all this is a characteristic about how they feel towards marketing in their careers, not their personalities), but when you have people who are passionate about what they do, it tends to rub off and the whole team benefits. What type of marketer are you? United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. link] Cheers, Dan @Justinmind Reply Making Website Reviews Easy « The Effective Marketer says: October 5, 2010 at 9:14 am [.] Give it a try!

Planning

Planning Work Management Effectiveness Marketing Budget Creation

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.

Social Media

Social Media Paid Content Media Advertising Agencies

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR

PR Social Media Paid Content Media

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Best Social PR Guides, Tips and Tools of 2010

10 Best Posts of 2010

Webinars

Trending Sources

The Rise of the Content Marketer « The Effective Marketer

Webinars

Marketo 2010 User Summit Focuses on Revenue Performance Management

B2B Marketing Summit Shows Old Problems Persist

Why Content Marketing Matters To Me And Should To You

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

B2B Ideas @ Work Blog Posts: The Top 10 for 2010

What Makes a Great Creative Brief? « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

The Ghost Blogging Debate Done Right

How to Fail at Social Media

WordPress Plugins for Marketers

Why Sales and Marketing Don't Get Along « The Effective Marketer

Explaining Social Media

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

How Success is Misunderstood

Aberdeen Shows How to Do Email Marketing Right

Making Website Reviews Easy

The Opposite of Advertising « The Effective Marketer

What Trigonometry Has to Do With Marketing?

Marketing Automation Monday is Here!

Marketing By Objectives « The Effective Marketer

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Best Companies Don't Need Marketing

Social Media's Next Victim?

7 Common B2B Social Media Marketing Mistakes

More Free Marketing Knowledge

The Challenges in Adoption of Marketing Technology « The Effective.

The Fun Theory: How to Change Behavior

What Type of Marketer Are You?

The Six Minutes Challenge

Taming Your Brand Mascot « The Effective Marketer

Marketing Content That Sells

Web Prototyping With PowerPoint « The Effective Marketer

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

how good a boss are you really?

new year's resolution: share ideas

The Danger of Email Marketing Benchmarks « The Effective Marketer

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

The Enemy of Productivity

are you paid enough? new salary survey released

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