Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences
Scoop.it
OCTOBER 5, 2023
Generating leads in SaaS now is different from what it was in 2010. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. Case study 1 One example of a successful ABM campaign in SaaS is Salesforce’s “Account-Based Everything” campaign. ” campaign.
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