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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Out of all the information available out there, you need to filter the noise and provide value to your audience. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. She started out with managing affiliate conferences for Affiliate Force.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

They are coming to your site for information. Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Do you have your web site’s good content under lock and key?

B2B Sales 120
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Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. How many and what type of videos are being published on the corporate site?

SEO 40
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%