markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. And companies with better reputation and buzz around them should (theoretically) do better than their competition. It’s in our DNA. Every week.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. Fawn Thanks Jay. You are exactly on point here.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs. Now, Kodak is creating their own content that looks and feels quite similar.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll? Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Tweet This!

Twitter 100

Twitter Stats Tools Tips 100

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. by 2010 [2]. link] [2] IDC Enterprise Class Virtualization 2.0

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 12:56 PM Email This BlogThis! Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Two problems arose.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. A driving force behind the company’s SUBSCRIBERS RULE! Email is a vampire. October 2009. So is email immortal?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] jaybaer I love your post.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Cool, and a difference-maker, but not 100% transformative.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 6:42 AM Email This BlogThis! Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Trust gets played with all the time also.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:00 PM Email This BlogThis! Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128