2010 Business Forrester Media Plans 
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Let’s break this down.
Industrial Marketing Today
AUGUST 3, 2010
However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.
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Convince & Convert
SEPTEMBER 21, 2010
How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&#
Industrial Marketing Today
JUNE 19, 2010
The chart below from a research study done by Forrester illustrates this point very clearly. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. He is the Founder & President of Tiecas, Inc. –
Convince & Convert
FEBRUARY 10, 2010
"How can social media kill email, when you have to have an email address to belong to a social media site?” Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
Convince & Convert
FEBRUARY 23, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?
Convince & Convert
MAY 5, 2010
Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. From a business standpoint, it’s brilliant. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. With JaneNation, St.
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