Marketing Insider Group

SEPTEMBER 2, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Cross-sell. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Because it is an easy metric to obtain. Step 4: Identify or create valuable content and offers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Michael Brenner Aug 14 2010 Thanks Christopher, service level agreements are exactly what is needed between sales and marketing. Here is something I put together on the topic.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Content Standard

MAY 22, 2016

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

MAY 22, 2016

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. There is a link between understanding trends and being innovative…And I couldn’t agree more! Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. There is a link between understanding trends and being innovative…And I couldn’t agree more! Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160