markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.

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markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39 Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Telephone leads all media with the highest response rate of 5.53

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Buzz Marketing for Technology

JUNE 9, 2010

Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

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B2B Marketing BtoB Digg B2B 100

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.

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Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 7, 2005

Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

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