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Lead Generation: A Watched Pot Never Boils

ViewPoint

Based on over 60,000 completed company dispositions per year (annualized for 2012). Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. The forty-two touches took place over a ninety day period.

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

ViewPoint

Regardless, there is a law that should be set in stone that says “a qualified company in hand is worth a lot more than a large list of email addresses that may or may not have clicked through the last time you sent them an email”. Cost per Company. Companies Ignore the Potential Value Resulting from the Qualification Cost.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Building a ROMI Calculator

Online Marketing Institute

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40
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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup

Adobe Experience Cloud Blog

During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. And so what we decided to do was execute a fully integrated campaign, in 13 languages, and then email it out to one million people.