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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. This movement is growing.

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7 Companies Hosting Great Virtual Conferences

Hubspot

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. The immersive experience will include speakers, AMAs, mentoring sessions, and one-on-ones with SaaS CEOs and leaders across the globe, with the goal of helping attendees scale their businesses faster.

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The 19 Best iPaaS Vendors for Any Budget

Hubspot

As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack. We wrote a deep dive on iPaaS here if you'd like to learn more about the basics, view a complete glossary of iPaaS terms, and better understand what iPaaS can potentially offer your business. Let's dive in. Dell Boomi.

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Facebook Places Launches, Allows Businesses To “Check In”

Hubspot

Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Facebook, similar to Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places.

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Facebook Launches New Groups Feature

Hubspot

During the announcement, Facebook indicated that the new Groups feature is not intended for business users, which is why Pages exist. Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. Free Download: 2010 Facebook Marketing Guide. Marketing Takeaway.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. So what are the best ways to use Twitter for business?

Twitter 100