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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. b2bmarketing

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. 3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

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Checklist: How to Start a Business Blog

Hubspot

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Free Download: 2010 Online Marketing Blueprint. What’s remarkable?

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Link Building with the Experts – 2010 Edition by Outspoken Media. Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far).

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.