Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • Good rationales, diagnosis criteria and chart analysis. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. It’s entirely possible she is a Mass Influencer. Thanks again.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Most of the rest are from spring 2010 or earlier. I love the analysis. I appreciate it.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Excellent for down-and-dirty competitive analysis. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). Is it scalable to give every single mayor or person who checks in 20 times something for free? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. link] Len Cook Intended for business, but worth a PERSONAL read for sure!

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. link] @Brett2point0 Excellent analysis, Jay. Content is king, agreed.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Excellent for down-and-dirty competitive analysis. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# I like math and analysis and reality. I love change.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 23, 2010

Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? Nobody said social media was both transformative AND a slam dunk.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

JUNE 28, 2010

I see this as being most useful to the person managing the blog – especially those with multiple authors. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. The problem is bandwidth. The problem is bandwidth.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

JUNE 16, 2010

link] Many in the business are quick to look past things like obvious conflict of interest to celebrate social media — rather mindlessly and in defiance of common sense logic. So, sorry… you touched a hot-button issue for me, personally. So, sorry… you touched a hot-button issue for me, personally.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159