Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! It’s a combination of tools, methods or procedures, and analysis and activities. Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SpotMe Blog

MAY 11, 2023

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. But the reality is, your blog is probably a lot more broad than you think. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

JUNE 8, 2010

Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • Good rationales, diagnosis criteria and chart analysis. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Most of the rest are from spring 2010 or earlier. I love the analysis. I appreciate it.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Some info on these links [link] [link]. Some info on these links [link] [link].

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? I implement bit.ly Add “+&# at the end of any bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. The 2010 survey polled only US respondents (who tend to be considerably more cynical). The 2010 survey polled only US respondents (who tend to be considerably more cynical).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

MARCH 11, 2014

Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. According to Murray Newlands, “As we look towards 2014, it’s obvious that content marketing has already become the hottest trend in the industry—the go-to strategy for most, if not all, Internet marketers.”

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? I implement bit.ly Add “+&# at the end of any bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Family, friends, colleagues.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 20, 2010

How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm!

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

SEPTEMBER 23, 2010

In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.

Social Media 126

Social Media Media Paid Content Conference 126