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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Results: Upon conducting a post-click marketing segmentation analysis—in real time—the company immediately learned that more than 70% of respondents were not in their target audience of hospital decision makers. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Results: Upon conducting a post-click marketing segmentation analysis—in real time—the company immediately learned that more than 70% of respondents were not in their target audience of hospital decision makers. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics.

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Building a ROMI Calculator

Online Marketing Institute

You’ll find the latest thinking and analysis on topics such as Inbound Marketing , Marketing 2.0 , Sales and Marketing Automation , Online Sales Lead Generation , Sales Lead Management , and Demand Generation , all targeted at Business-to-Business marketers. To start, download Lenskold’s free Basic ROI Spreadsheet. Canada License.

ROMI 40
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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

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[Storytellers Interview | Kiplinger] “Revenue is always king”

Anyword

We’ve implemented new technology around programmatic, header bidding, audience verification, and we’ve also driven internal changes to improve revenue like analyzing user engagement and launching new page templates. You’ve been at Kiplinger since 2010. We tested doing some paid spend on Facebook internally, and it didn’t work.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.