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TheCustomer Quick-Take: September 22, 2021

The Customer

Quick-Take: Amazon’s recommendation algorithm is the perfect example of using personalization to stay ahead of competitors. First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. Customers Respond to Speed.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. 40% of Marketers plan to increase their budgets in 2010. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Run polls and surveys on your blog 19. Create contests (which goes along with your poll/survey idea) 35.

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Pressure

Content Standard

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Instead, they’re going out and doing their own research. The previously mentioned research also found that 46% of consumers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that stops individuals from doing business with a company.

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Retail Trends Changing the Landscape in 2019

Porch Group Media

Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to more nimble players. According to research by Entrepreneur, brick-and-mortar establishments sell 10 times more than e-commerce shops.

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