ClearVoice

APRIL 17, 2019

In PR surrounding the campaign, the brand ambassadors put forth their own interpretation of the campaign slogan — Aboah said it means “unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.” They filed trademark on it in 2010, which was right during Apple’s peak of personal computer and device innovation.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Maybe even circulate a petition.

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

DECEMBER 7, 2012

And as we mentioned in our 2013 Marketing Trends and Predictions Guide , while Gartner also predicts big data will drive $232 billion in IT spending through 2016, so far, it has been for engineers -- not marketers. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. And believe me, it's all too common. and not in a good way.

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? B2B Voices , September 1, 2010 Image via CrunchBase. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. There are going to be a lot of new shiny toys by 2013, past failures do not dictate future success (or do they?). Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? It didn’t work.&#

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Do you have a prediction on content marketing in 2019?

Content Marketing 108

Content Marketing Storytelling Content Paid Search Agency 108

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Webbiquity

NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Marketing Pilgrim ). MyCustomer.com ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Marketing Pilgrim ). MyCustomer.com ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily. million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

JUNE 23, 2010

If you can begin a crowdsourcing initiative in 2010, and that contributor purchases a new Ford in 2013 because she has accrued a “Digital Down Payment” along the way due to her consistent and quality participation, is that not ultimate control of the consumer’s purchasing habits? Success with the crowd lies in authenticity.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Webbiquity

MAY 14, 2013

J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” ” Starting a Blog in 2013? Reporting that “the number of Inc. Did you hear that? IT DROPPED!

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Posts You Might Like to Read: 9 SEO Tricks That Are SO 2010. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Posts You Might Like to Read: 9 SEO Tricks That Are SO 2010. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28