Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. I chalk this up to their heritage as a content management vendor. This nearest-fit approach is more flexible than the rigid inclusion criteria of traditional segments or lists.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The key to Net-Results’ approach is to build everything around segments. Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Trigger dialogs have most of the same capabilities except for the advanced segmentation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Contact media sequence and frequency. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80