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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

That was no obstacle to Steinlager Pure beer which publicized an attempt the world free dive record through a unique mash-up. Spain’s Congress passed a law deeply restricting the right to assemble publicly and protest. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

My husband likes to say that marketing and public relations is about who lies the best. We’ve all probably been in that situation  – we’re marketing or publicizing a product /company that we know deep down can’t deliver on the promise. Tags: marketing pr David Letterman ethic ethical lies public relations When he tells me this, I am completely offended.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off


According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories. Public: The more visible and easily accessible your product is, the more likely it is to be talked about. Highly public ideas market themselves. Public Relations Content Marketing Pop Culture Daily Weekly

Virtual Events – New Opportunity for Public Relations

PR Meets Marketing

As more conferences consider a virtual companion to a physical conference or even going virtual all together, this represents a new arena for public relations professionals: No longer can you stand outside the press room and grab journalists for an impromptu interview. How Public Relations Can Take Advantage of a Virtual Event. Tags: media relations pr analyst press press conference virtual conference Virtual Event virtual press conference virtual tradeshow Note: This has been cross-posted on my company’s blog. Over the past year, virtual events (e.g.

PR 2

Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. And here they are:   . Off topic: Beijing Olympic Torch Relay. Let the 2008 Trend Lists Begin. Sales Lead Generation Cycle: PR’s Role. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management. Astroturf Burns! PR Agency - Retainer Becoming More Popular. Search and Find - SEO Your Press Release. Additional Twitter Tricks – Twhirl. Brave New World of Media Pitching: LinkedIn. Have a great new year!  .

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

admit that I am ignoring the relative influence and weight of differing outlets, people or prominence of coverage. technorati tags: Public relations Marketing Online Reputation Measurement Ad Equivalence. tags: Public relations Marketing Online Reputation Measurement Ad Equivalence. icerocket tags: Public relations Marketing Online Reputation Measurement Ad Equivalence.  .  . Tags: pr marketing public relations measurement reputation management ad equivalence PR measurement Online reputation By noblelgnoble via flickr. efforts?

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  . Tags: pr pr firm Twitter marketing Social media public relations PR agency LinkedIn Blog Facebook A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. from their website.

PR Meets Marketing » Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. SEM/SEO, public relations, social media and other perceived “inexpensive” tactics will be used more by marketers.  . Budget Woes. Customers Rule.

what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. United States License.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

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Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy.  Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. It is time for all of us to pause, revisit the most basic element of public relations … relationships ….

PR 1

Developing your Go/No-Go decision tree

Confluent Forms

The Council of Public Relations Firms has a rudimentary form that they call their " Fit to Win " questionanaire that might be a good starting point. The situation: A potentially juicy RFP falls into your lap. You try not to get too excited because you know that creating a winning proposal can be an expensive and time-consuming affair. Before you get invested in the project proposal you want to determine whether this is, in fact, a worthwhile project for you to chase, or one that you should pass. So what is a Go/No-Go decision tree? Interested in learning more about RFPs?

RFP 24

Brochureware Is Not a Dirty Word

Marketing Craftmanship

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

Words 34

Your Content, Their Content & the Brand

Junta 42

Packaging, advertising, public relations and all types of customer communications were continuously reviewed. Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. It’s not easy. No, again.

Great New Social Media Marketing Tool: PitchEngine

Content Marketing Today

Jump Start Your Online Public Relations for Free. They call it public relations for a reason. Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs. Enjoy!] Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. need to implement them.

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Let the 2009 Trend Lists Grow

PR Meets Marketing

So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends. These focus on social media, marketing and public relations.

Why Millennials Are Resistant to Advertising and Politics


Consistent with this negativity, government officials score the lowest for trusted leadership (38%), with CEO’s next at 43%.  A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009). our kids).  Environment/resource scarcity, -12%.

Is Content Marketing the New PR?


Today my  article on Content Marketing was published on the blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. Tags: Social Media content marketing public relations seamless integration The OLD Situation. This is blasted out to a mass audience. The NEW Situation. Black and White.

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

While other companies in the same industry might rely on a very different media mix, such as public relations and events. For most companies this means considering programs such as: Public relations. Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. Advertising.

Can Your Brand Survive a Soccer Mom’s Purse?

B2B Marketing Savvy

Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, branding, Facebook, iphone, Marketing Communications, PR, Public Relations, social media. Tags: Agency Side Client Side Marcom for B2B Advertising B2B Marketing branding Facebook iphone Marketing Communications PR Public Relations social media Literally 100s of responses ensued. Social Media Tool or PR Nightmare?

Marketing Craftmanship

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job. Learning to Live With Employee Opinion. Effective workforce management, however, does not ensure a positive outcome on the site.

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How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

LinkedIn Answers : To position my company as an industry expert, I monitor the questions for topics related to my company. technorati tags: B2B Business-to-business BtoB Brand Community Facebook Gooruze HubSpot Jeremiah Owyang LinkedIn LinkedIn Answers Marketing MySpace PR Public Relations Social Media. To summarize, my company seeks to reach business-to-business marketers.

The Single Best PR Advice for 2009 – Think Like a News Organization

Marketing Edge

In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. We get into how not to craft a bad pitch and approaching PR with a different perspective in part because social media has changed the landscape of public relations. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Tags: PR marketing Bad Pitch Blog Albert Maruggi Kevin Dugan public relations Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company.

Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

” Given that Strategic Objectives was IABC/Toronto’s “PR Agency of the Year” in both 2011 and 2009, representing many of Canada and the world’s leading brands, who would deny its president some precious downtime, especially with agency reps keeping the online profile actively engaged? Related Stories Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

PR 14

FREE Using Social Media eBook

PR Meets Marketing

Using Social Media: Part 5 – Blogger Relations. technorati tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. icerocket tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook.  . The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Social Media and Public Relations. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. and ROI. Urs E.

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

Tags: pr agency freelancer PR contractor public relations

Optimize Your Tradeshow Presence

PR Meets Marketing

While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.

PR Ethics – How far would you take it?

PR Meets Marketing

My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. It never seems to work because his point is that companies are just lying to consumers and the public to sell more stuff. What do you think?

A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe

B2B Marketing Savvy

Twitter recently provided an unexpected 140-character, Public Relations gem. For added color, a related story was circulating about the anticipated large impact on data storage requirements (we make/sell storage technology/storage systems so growth= goodness) due to the trend toward 3D movie production. . World Tagged: B2B, B2B Marketing, marketing, Marketing Communications, Message Platform, PR, Public Relations, Scoop's Social Networks, social media, Twitter. The cool things was, our technology and pieces/parts were the enabling solution. . Tweet…. Welcome!

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Gartner released a report that showed Smartphone sales 27% higher in the second quarter of 2009 than the comparable quarter last year. More on the extension of this concept as it evolved into what I call the embedded corporate journalist, a new public relations strategy. Tags: marketing podcasting public relations Audio podcasts Radio Time 21:22. Yes including me.