Customer Experience Matrix

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Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.

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Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Here’s a piece from 2009.) The move closer as Web sites capture more individual-level information and present more personalized treatments. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog.

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SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

In other words, SiteCore has been steadily executing on the strategy they described in 2009. Each person is assigned to the profile card they match most closely; people can be switched to a different card if their behaviors change. Cards are used in decision rules to select contents and treatments for each person.