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ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Exo B2B

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. ” We then opted for WordPress and measuring tools more adapted to our reality. You had to dare. And bilingual, too!

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. But, it's not all conversational.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Great post.

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Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases

Hubspot

eCommerce spending increased by 9 percent from 2009, reaching 227.6 million users when last note in Decemeber, an 38 percent increase from the same date in 2009. With increased adoption of social media, eCommerce companies were able to promote their products and deals to consumers on a frequent who opted-in to hearing from them.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Any emails, direct mail etc.

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The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Velocity Partners

As a disclaimer, Jon is a serial Velocity client, someone we’ve had a relationship with since 2009 when we supported him back in the day in producing the iconic Definitive Guide series for Marketo.) But to a sales agent that still means five out of six companies weren’t hot or even very good. SW : Hi Jon. Cold Calling 2.0