Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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Convince & Convert

FEBRUARY 15, 2010

But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. link] Samuel Fagan Great post.

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Great post.

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Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MARCH 4, 2010

Is anyone out there? Some good points based on what you want to get out of it — [link] [link] Jeff Doan Business blogger? Some good points based on what you want to get out of it — [link] [link] Jeff Doan Business blogger? Jury's still out. Does anyone care? What kind of metrics are you watchings?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 10, 2010

note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. If they are social media savvy, you can follow up via Twitter direct message. RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that.

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Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 14, 2010

Instead, he reaches under the bar, and pulls out a Soundog unit. The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! link] Tim Burrows You should check out what the Toronto Police – Traffic Services Unit is doing to remove the friction. Thanks for the comment.

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Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 8, 2010

Now I don’t mean that in the negative, “suck the life out of you” way. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. March 2009. October 2009. Email is a vampire. So too with email.

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RSS Paid Search Agency Social Media Email Marketing 129