The Effective Marketer

FEBRUARY 16, 2009

With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MAY 29, 2009

Granted, Amazon.com doesn’t care if hordes of Kindle users cancel their WSJ subscription as long as they keep purchasing books through the site, but if you are not so lucky as to be the size of Amazon.com, just remember these simple yet powerful lessons. Thank you, Amazon, for teaching us a lesson. Now go f@%$! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. On a near-continuous basis, consumers are asking for help making purchasing decisions. But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition. All rights reserved.

Conference 116

Conference Organization Paid Search Agency PR 116

The Effective Marketer

OCTOBER 13, 2010

He continues saying “The marketing funnel produces customers – but then does nothing with them.&# Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? How right he is! United States License. United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). But the stories and nuggets of insight make it well worth the purchase price and then some. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Lastly, the people factor is huge. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. can EVANGELIZE the PRODUCT SEEDING?and

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 11, 2010

Indeed, we've been trained for so long that intermediaries have to carry our message, that this age of communicating directly with customers and prospects is downright freaky for a lot of companies. You're then using structured content to overcome purchase objections, and knock them off the fence. That will change eventually.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JANUARY 17, 2011

According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Higher Returns on Investment. Increased Reach.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.)

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 13, 2010

Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. I mean, I could have spent all day every day training myself. That’s the essence of a good social media strategy , anyway. reading about social media and trying different communities. All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

SEPTEMBER 12, 2011

Social media: Adding video to your digital marketing plan by SignOn San Diego. It’s a fascinating process,&# Dennis Franczak explains why social media optimization (SMO) is now taking center stage in online marketing and how to go about it successfully. The Social Media Marketer’s SEO Checklist by SEOmoz.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

JUNE 30, 2010

The funny thing is I met her through a graduate program in integrated marketing communications, which preaches, among other things, behavioral segmentation with the goal of moving closer to one-to-one interaction. Their intern is well-trained and they respond with good-natured humor to people. Just fun and friendly and well, social.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. Is Google training for a match-up? It’s flat-out awesome. Is there a surprise contender in the shadows? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. Is Google training for a match-up? It’s flat-out awesome. Is there a surprise contender in the shadows? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

JULY 21, 2020

Back then, computers were enormous (remember the computer room – yes, room – in the movie Hidden Figures ? ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several. History: Jack Dorsey and Jim McKelvey founded Square in 2009.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Online Marketing Institute

SEPTEMBER 30, 2010

Sam saw a new hash tag #BrnSt on Emotional Brain Training News. One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. View more jobs » ATrussell great information, thanks. some great ideas and new places to check on the web.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Convince & Convert

APRIL 27, 2010

We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Abbie S. Fink Great post today.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. link] jaybaer It's about people, not logos. Keep up the good work.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 128

Social Media Media Paid Content Conference 128