Smashmouth Marketing
OCTOBER 8, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying? New media and Web 2.0
Smashmouth Marketing
SEPTEMBER 30, 2009
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic.
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Smashmouth Marketing
OCTOBER 6, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying? New media and Web 2.0
Smashmouth Marketing
SEPTEMBER 29, 2009
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic.
Smashmouth Marketing
NOVEMBER 29, 2009
Are you adapting to new areas that need adapting, such as Social Media? So reflect on 2009. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Do your bonuses share quota? Are you shoring up those marketing techniques that are tried and true? Are you measuring everyting?
Smashmouth Marketing
MAY 1, 2009
The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Mike : The 2.0
Smashmouth Marketing
MAY 3, 2009
The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Mike : The 2.0
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