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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100
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Social Media Goes Corporate

Ambal's Amusings

Blog Dave Fleet Twitter davefleet. Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. Recommended Resources. Dave Fleet.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Recommended Resources from B2B Marketing Experts.

ROI 100
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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Prioritize and add each one as you have resources. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Ardath Albee.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.