Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Website: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Sales Engine

FEBRUARY 25, 2016

Do you have the resources in place to feed the machine? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

KoMarketing Associates

AUGUST 23, 2016

Ultimately, this is how brands establish themselves as a valuable industry resource. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Be Nerdy, Yet Relatable. Share Company Happenings.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. Why should I read it: If there’s one thing Marketo does really well, it’s content. The Best Marketing Blogs of 2015. Bizible blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. Why should I read it: If there’s one thing Marketo does really well, it’s content. The Best Marketing Blogs of 2015. Bizible blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Sales Engine

FEBRUARY 25, 2016

Do you have the resources in place to feed the machine? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. Insights about your persona audience drawn from their activity on Twitter.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Social Data & Marketo Engage. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. By identifying strategic partners and co-creating campaigns, businesses can leverage shared resources and enhance their demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Marketing Insider Group

JANUARY 10, 2017

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have.

Research 100

Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. While this is very true, all too often, the cultural, human resources aspect isn’t considered.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Website: [link].

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Maximizes Resources By avoiding customers who aren’t a good fit for the company, resources can be conserved to build relationships with target accounts. He is very active on Twitter and loves Batman.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

The ABM Agency

MAY 26, 2023

Exploring a range of resources, including corporate websites, social media accounts and sector publications can provide useful information to customize your account-based marketing plans for each target. HubSpot’s Make My Persona tool is an excellent resource for creating comprehensive customer profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

KoMarketing Associates

MARCH 30, 2017

To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. Additional Social Media Resources. Key Benefits of Social Media Marketing. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Launch Marketing

SEPTEMBER 16, 2020

LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity. Google Analytics is one of the most popular ways to monitor website activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Adobe Experience Cloud Blog

MAY 19, 2009

Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote. keeping analysts updated on new Marketo information. keeping analysts updated on new Marketo information.

Twitter 48

Twitter B2B Marketing B2B Social Networks 48

ClearVoice

DECEMBER 12, 2019

These cheap or free online #contentmarketing resources can make you forget about those big conferences your travel budget doesn't allow you to attend. Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. A few of the top webinar sources for marketers include: Marketo.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Investing the time and resources to know your buyers. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MARCH 14, 2017

Polished, professional videos can be very resource-intensive, but live streams by nature are raw, unedited takes that can create more authentic interactions with your audience. update on Twitter. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 8, 2010

Blog Conversation Marketing Twitter portentint. "Twitter is a vast-self answering community. Twitter is going to overtake Yahoo! As Twitter's user base grows, more and more folks go there to ask questions, and get answers. As Twitter's user base grows, more and more folks go there to ask questions, and get answers.

Marketo 100

Marketo Internet Marketing Communities Twitter 100

Vidyard

FEBRUARY 22, 2017

Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. What resources do you frequent to get better at your job? Anything where they don’t have to spend a lot of their time reading.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. Recommended Resources. Click and download FREE eBook from Marketo and ClickDocuments. We asked Jon Miller "What are key marketing trends and predictions for 2010?

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 28, 2017

Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. Pin It to Your Twitter Profile. Last but not least, pinning a tweet to your Twitter profile is a quick (and free) way to increase the visibility of your content. Here are four ways you can promote your content to increase engagement: 1.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Recommended Resources. Click and download FREE eBook from Marketo and ClickDocuments.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

AUGUST 18, 2010

Blog Junta42 Twitter juntajoe Junta42. For each customer segment, have a vision of what you want to be the expert resource in. Set up listening posts via Google Alerts, Twitter or usage of reputation management systems. Recommended Resources. Click and download FREE eBook from Marketo and ClickDocuments.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100