2009 Marketing Budget Creation Sales Cycle Spending 
Industrial Marketing Today
APRIL 26, 2010
Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
Choozle
MARCH 30, 2020
Smart marketers and brands will use this opportunity to capture ongoing and growing revenue. Think about how long your sales cycle is). Stay present in the consumers’ minds with digital advertising to defend your market share, so you aren’t paying for it in years to come. Avoid the lasting impacts.
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Industrial Marketing Today
APRIL 21, 2010
How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Get Engineers Can Sell white paper now.
The ROI Guy
JANUARY 10, 2011
IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Sales teams are being engaged later and later in the sales cycle.
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Is this digital spending allocation aligning with buyer needs? Content is King?
The ROI Guy
FEBRUARY 14, 2011
Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback. Is Marketing Too Busy?
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