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Best Companies Don't Need Marketing

The Effective Marketer

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. The best marketing ends up being what the employees tell their friends about their companies. United States License.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

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are you paid enough? new salary survey released

The Effective Marketer

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation! Like Be the first to like this post.

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don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. So the next best thing is to think about the story. What is the story? What is the story?

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what's your marketing approach?

The Effective Marketer

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. Do you ever stop at some point during the week to rethink your actions, rethink your role, rethink your strategy?

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what is an effective marketer?

The Effective Marketer

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. Let’s begin our journey to becoming effective marketers! Your contribution, therefore, is essential! You can follow any responses to this entry through the RSS 2.0

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