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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs?

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Start Twittering. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. A few examples.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. As you know better than I, we are in the early innings of social media. IT projects.

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff?