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DECEMBER 31, 2009 [2009, Google] Best of 2009 (So Far): Social Media Marketing, Part 4
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Social Tagging But what metrics are really most appropriate for social media measurement?
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JULY 14, 2009 [2009, Google] Does More Twitter Followers Equal More Traffic?
Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). The first was this post from Soshable, Following on Twitter: Quality vs Quantity. Social Tagging thought it would be rude not to do so.
JUNE 7, 2011 | HUBSPOT
[2009, Google] The Ultimate List: 24 of the World’s Largest Social Networks
FEBRUARY 16, 2011 | THE EFFECTIVE MARKETER
[2009, Google] Marketing Automation Catching On Fire
OCTOBER 1, 2010 | DELICIOUS B2BMARKETING
[2009, Google] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
MAY 6, 2010 | HUBSPOT
[2009, Google] Your Website Is More Than Great Design
APRIL 6, 2010 | WINDMILL NETWORKING
[2009, Google] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
DECEMBER 31, 2009 | WEBMARKETCENTRAL
[2009, Google] Best of 2009 (So Far): Social Media Marketing, Part 4
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OCTOBER 1, 2009 [2009, Google] Best of 2009 (So Far): Social Media Marketing, Part 1
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January.
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DECEMBER 9, 2009 [2009, Google] Best of 2009 (So Far): Social Media Marketing, Part 3
While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Social Tagging While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets?
| | JUNTA 42
JUNE 2, 2009 [2009, Google] 42+ Social Media Marketing Tools
Twitter - A staple for all of us. Here's a must read basics of Twitter article. Google Profile - This is a Gold rush here. Google Alerts - Get updates on who's talking about you, your industry, your customers. Google Groups - Find the group relevant to your job and get active. Google Reader - Organize RSS feeds from media sites and blogs (courtesy Andrew Davies , Simon Henault ). Twitter Management. Tweetdeck - The ultimate Twitter management system. Hootsuite - Manage multiple twitter accounts from one dashboard.
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NOVEMBER 11, 2009 [2009, Google] Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging The results?
WEBMARKETCENTRAL | WEDNESDAY, JANUARY 28, 2009 [2009, Google] What's Next for B2B Social Media? FYIndOut Now
The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) as part of their professional lives, and 2) for all the reasons (and then some) that people write reviews on consumer sites: self-gratification, self-promotion, to rant about a bad experience or gush ab out a great one, to pay it forward/back, or just to help others. Social Tagging Web Marketing Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. MORE >>
PR MEETS MARKETING | SUNDAY, JANUARY 25, 2009 [2009, Google] Using Social Media: Part 4 - Linking Strategies
Rather, Google’s search results is now the new home page for your company. . recommend checking out Tom Pick’s series of posts on social tagging at WebMarketCentral. . . Tweet this on Twitter. . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies. . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, I recommend establishing an account on delicious or StumbleUpon. Conclusions. del.icio.us MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 10, 2009 [2009, Google] Facebook —Wake up! You’re a business, now act like one!
Wake up, Facebook, Twitter, YouTube, and even LinkedIn. Even YouTube, under Google, continues to focus on ads as its potential source of income. Google built a great search solution that end-users love—but weren’t going to pay for. Facebook, Twitter, YouTube, and LinkedIn need to do the same. Look at Ikea’s photo-tagging campaign on Facebook. Neicole Crepeau is among the smartest bloggers on my social media radar. However, there is an even bigger obstacle to an expansion of business use of the social web, and it is in the networks themselves. . Make money. MORE >>
WEBMARKETCENTRAL | MONDAY, NOVEMBER 30, 2009 [2009, Google] Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
And then there's Google. Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. We'd all best hope that Google never abandons it's "Don't be evil" mantra given the amount of information it has about your online life. There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Never Twitter drunk. Social Tagging Random Is Big Brother watching you? MORE >>
WEBMARKETCENTRAL | MONDAY, MAY 18, 2009 [2009, Google] Best of 2008: Social Media Optimization, Part 2
Online Chatter - Six Free Tools To Monitor What The Public Is Saying About You by Six Pixels of Separation Noting that "understanding the myriad conversations that are taking place online is core to not only having successful marketing and communications campaigns, but it's key in understanding how people actually feel about your brand, products and services," Mitch Joel lists six no-cost tools for tracking social media discussions, from Google Alerts to Facebook Lexicon. In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. MORE >>
- [2009, Google] How to Create a Cool Social Media Email Signature WEBMARKETCENTRAL | WEDNESDAY, AUGUST 26, 2009
- [2009, Google] Best of 2008: Social Media Optimization, Part 3 WEBMARKETCENTRAL | MONDAY, JULY 13, 2009
- [2009, Google] Best of 2008: Social Media Optimization, Part 1 WEBMARKETCENTRAL | MONDAY, APRIL 6, 2009
- [2009, Google] Don't They Know Who You Are? Why Reputation Management is Critical WEBMARKETCENTRAL | MONDAY, JANUARY 5, 2009
- [2009, Google] High Points on the Social Media Landscape WEBMARKETCENTRAL | TUESDAY, MARCH 10, 2009
- [2009, Google] Social Media ROI vs. RONI WEBMARKETCENTRAL | THURSDAY, JULY 30, 2009
- [2009, Google] Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- [2009, Google] Looking Back at 400: Top 10 Posts WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 24, 2009
- [2009, Google] Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- [2009, Google] Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- [2009, Google] The Ultimate List: 24 of the World’s Largest Social Networks HUBSPOT | TUESDAY, JUNE 7, 2011
- [2009, Google] Your Website Is More Than Great Design HUBSPOT | THURSDAY, MAY 6, 2010
- [2009, Google] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg WINDMILL NETWORKING | TUESDAY, APRIL 6, 2010