Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Social Tagging But what metrics are really most appropriate for social media measurement?
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Social Tagging While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets?
Does More Twitter Followers Equal More Traffic?
JULY 14, 2009
Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). The first was this post from Soshable, Following on Twitter: Quality vs Quantity. Social Tagging thought it would be rude not to do so.
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
And then there's Google. Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. We'd all best hope that Google never abandons it's "Don't be evil" mantra given the amount of information it has about your online life. Never Twitter drunk. Social Tagging Random
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging Web 2.0
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
The easiest way is to use Google image search. 2. Follow me on Twitter") in the Alternate Text box just in case you recipient's email settings block the images. Social Tagging It helped. A lot. In fact. The post included several creative examples of social media signatures, though most are are text-based. In Outlook, it's a bit more work but not terribly difficult. Click "OK."
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you optimize your use of social networking tools like Twitter and LinkedIn? List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Social Tagging Got something to tell the world?
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? spite of my wide-ranging stardom, readership of nearly 10 people and my 3 friends, Google still drives most of my site traffic." Social Tagging Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg?
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. Start Twittering. Social Tagging SEO Practice
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads. Social Tagging Web Marketing How can b2b firms approach social media more strategically? Vendors have products and services designed to solve those problems.
High Points on the Social Media Landscape
MARCH 10, 2009
Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 8 Reddit 3,777 4,908,990 +114.6% 8 StumbleUpon 832 4,418,609 +38.6% 8 Delicious 2,735 1,623,083 +2,176.8% 8 Propeller 3,340 1,164,549 -12.1% 8 Mixx 589 879,108 +341.2% 8 Furl 19,326 164,949 +10.7% 7 Searchles 39,385 67,406 +25.7% 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. Social Tagging
Social Media ROI vs. RONI
JULY 30, 2009
Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. An individual may have seen your company at a trade show, read one of your press releases on an online news site, visited your website, read your blog, checked out an analyst's opinion of your offerings, viewed your Facebook page, been exposed to some of your banner advertising and checked out your Twitter feed, all before making that final click on your search ad. Social Tagging Simple, right? Balderdash. Much has been written about the weaknesses of last click attribution.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
Not sure exactly why this one remain so popular, but here it is at #10. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This nascent industry still has lots of growth to do. What do you think ?
42+ Social Media Marketing Tools
JUNE 2, 2009
Twitter - A staple for all of us. Here's a must read basics of Twitter article. Google Profile - This is a Gold rush here. Google Alerts - Get updates on who's talking about you, your industry, your customers. Google Groups - Find the group relevant to your job and get active. Google Reader - Organize RSS feeds from media sites and blogs (courtesy Andrew Davies , Simon Henault ). Twitter Management. Tweetdeck - The ultimate Twitter management system. Hootsuite - Manage multiple twitter accounts from one dashboard.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. Feel free to chime in if I did.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Expect more now.
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. From there the conversation turns to reviewing the standard blogging, Twitter , and social networking sites Facebook , MySpace and LinkedIn. The New Community Rules: Marketing on the Social Web Summary. Conclusion.
Your Website Is More Than Great Design
MAY 6, 2010
URL: sweetgrace.net | Grader Score: 77 A custom cake (wedding primarily) creator, Lisa did a great job with her 4-month-old site with geo-tagging in her meta descriptions and page titles. Use Google Local and Google Street Maps to get found geographically. Right now, there are two sites in the eyes of Google and the diluted effect is hurting rankings. Baloney!
The Ultimate List: 24 of the World’s Largest Social Networks
JUNE 7, 2011
Nowadays, when we talk about social media, we usually mean Twitter and Facebook. The company also launched a Twitter twin called Ameba Now. 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. You can not only follow celebrities (the way you would normally do on Twitter), but you can also play games with them. hi5 - Global.