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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Google alerts pull a wide variety of information to you. MarketingSherpa.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

If that’s the problem, then the content will be designed to discuss how global project teams can use workspaces to collaborate in real time, access the information they need with a click and work on product iterations with other members of the team as if they were in the same room with video conferencing. Ardath Albee Recommends.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. You’re in hunting mode, looking for tracks and setting lures. trying to get at information, oops scratch that b. then getting the information out.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. A coven of PR practitioners. And to do everything we can so this never happens again.&#

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. They also highlight each blogger with a head shot, bio, link to their blog and contact information.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Look under “E&# for “eye glasses.&# Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.