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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Examples include conversational search and more specific brand / name-based queries. This video defines what the framework of what constitutes a paid link, including the obvious (like outright solicitation) and not so obvious examples like paid endorsements, gifts versus loans, and other questionable compensation or exchange scenarios.

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9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

This is what I call your content tilt or differentiation point. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Let me give you an example … email. Late summer 2009 was critically important.

Planning 102
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14 Pro Tips for Running a Successful Business

Hubspot

For example, in the United States roughly 9% of businesses both new and old close each year. We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Create a fantastic Human Resources team. On the flip side, only 8% are opened.

Tips 101
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

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The Progression of Predictive Marketing (and Why It Matters)

Heinz Marketing

Predictive Inputs, Outputs, and Outcomes In 2009, Amazon founder Jeff Bezos reflected on the benefits of controllable inputs in a letter to shareholders. If competitors post content on Facebook, we think we have to do the same—even if posting to Facebook doesn’t generate leads for our business.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.