markempa

FEBRUARY 24, 2006

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MARCH 4, 2010

It's hard enough trying to convince people that blogging is necessary, but by showing not only that metrics are possible but also how the metrics should be segmented opens yet another window on this world. In PR, measurement has always been a finger in the wind exercise. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1. online average of $79,000.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. CRM Systems. Advertising and Public Relations. Booth-related Services. . --> Suppliers. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 2, 2010

My Facebook friends are actually my friends (I have 100 FB friends but follow 2000 people on Twitter), and I only post once or twice a day (2) I know people can “hide&# me if I get annoying to them and (3) I can segment what I send on Facebook to certain groups of my friends (e.g., Me too, although the lines are blurring.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 13, 2010

link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. "4 Detective Tricks to Find Your Customers in #SocialMedia" Vertriebstipps von @JayBaer [link] [link] Wendy Soucie A recent addition to the process of finding your connections is Socialfinder which is one of the business applications on Xeesm.com.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Single Grain

APRIL 25, 2022

Integration and reporting for back-end CRM. Offline Conversion Tracking (OCT) and connecting with your CRM to track the quality of your Google leads. Perform market segmentation. Performing market segmentation, audience targeting, and refinement. Regular tracking and monitoring of ongoing campaigns. Top Clients: Amazon.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JULY 8, 2010

March 2009. October 2009. Each served a specific purpose & allowed me to segment correspondence. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MARCH 9, 2010

As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it ( [link] ) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? They are not a faceless heard. Well…duh! Well…duh! Well…duh!

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JULY 9, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Online Marketing Institute

OCTOBER 31, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 27, 2010

I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Louis to Phoenix, coming back from SocialFresh. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding. All rights reserved.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JUNE 16, 2010

It seems to me that a lot of organizations sit around their conference rooms and use their own experience and understanding of their product to establish their customer segments, rather than letting their customers tell them why and how they use their product or service. Outcome: Identification of a potentially new, lucrative market.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 126

Social Media Media Paid Content Conference 126