Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. All rights reserved.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

SEPTEMBER 14, 2010

And of course product improvement ideas are important. Of course, *I* have an app for all that. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. How many SpaceBags or food dehydrators were sold before they were infomercials? That’s just a brochure in 140 characters. Any thoughts?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 5, 2010

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. All rights reserved.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. And of course, how many followers will become customers. People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Develop a Social Media Strategy in 7 Steps [.] link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] jaybaer Of course it's better to do something rather than nothing. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. I enjoy your blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first. Of course, that's another post. Post it to your Facebook page. Your LInkedin page. Your blog, naturally.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Your potential customers have questions about your company, your products, your services, your competitors. Content without community, without approachability, without humanization and kinship is ineffective. Thanks for the homework~!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. When I was a kid, I was lucky enough to go to a major PGA golf tournament.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 11, 2010

Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose! Working remotely and living where you want to live is the best lifestyle and my husband and I have done the same.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. . *5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful. Helpfulness = great marketing success. Provide awesome content, always be helpful. All rights reserved.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Of course lawyers won't let you say “hurricane proof&# – but they are.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2010

Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. All my family are on Facebook (they're not on Twitter), all my high school friends. But mostly, they are other women (all ages). I almost never blend the two in terms of updates, not even on my Page that much.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

AUGUST 10, 2010

Of course not. Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. How can we find the most influential bloggers and get them to write about our client? All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Thanks again Katie. Great resource. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

Then, of course they scaled up. When Facebook was “The Facebook&# it was extremely basic (I remember it well as an undergrad). No status updates. Simple profiles. And you could friend people at your school that was it. Look at Twitter as well. Then they started adding features like lists, etc. Great lessons and article, Jay.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

JULY 8, 2010

March 2009. October 2009. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JULY 13, 2010

Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment. I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

MARCH 18, 2010

Well of course they do — in most cases the reason they becamse fans and followers was because they already are customers of the brand and were seking more information, usage hints, coupons, products news, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 15, 2010

I agree that the title was a bit off the topic of the graphic but putting that to one side, I think the basic point about story telling is a good one although its power isn’t restricted to social media of course. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time. The values of accountability and truthfulness will set you apart from the masses.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

DECEMBER 1, 2010

Of course not. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. 6 Ideas to Get Your B2B Social Media Plans Started - Social Media B2B , November 4, 2010 Your B2B company’s online marketing strategy needs to incorporate social media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 9, 2010

Of course facial hair supply. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community. But, what about photographers or digital cameras? All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 8, 2010

Of course, I have an affiliate relationship with the hosting company recommended by the videos I created. Awesome stuff Jay — I love the way you bring real examples to social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128