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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0 United States License.

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Conference Focuses on Making the Most of Customer References

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. This conference is scheduled for February 17-19, 2009 near San Francisco. Technical Copywriter. Templates for Marketing Documents.

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B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Janice King is an award-winning freelance technical copywriter for global technology companies. Technical Copywriter. Case Studies. Social Media.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point. United States License. United States License.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sure, our email marketing software has some canned templates but they are very bland. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. Nothing beats good copy.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. Develop content templates – sometimes it helps to develop a template for creating new content. There are many reasons for content becoming an afterthought. How hard can it be to write some words?

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

These services let you launch a 'YouTube clone' and offer various templates and plugins, similar to the strategy behind Wordpress." A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free).