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The Future of Great Customer Experience Relies on Open Source

Martech Advisor

When you opt out of email newsletters, but websites continue to ask if you want to subscribe. When you try to make a purchase, only to learn the product is out of stock when you go to check out. The adoption is spreading from IT into other sectors of the business as well, notably marketing.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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16 Alternative Search Engines and When They’re Used

Marketing Insider Group

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. Google may always reign supreme, but when it comes to navigating search engines to benefit your business, you have to weigh all of your options.

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Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

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A Marketer's Guide to Complying With EU Cookie Laws

Hubspot

It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. Their efforts culminated in what has come to be known as the EU Cookie Directive, a wide reaching piece of legislation that requires EU member countries to pass laws around web privacy.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address. social network, Path.

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Marketer of The Month Podcast- EPISODE 096: Reimagining the Marketing and Sales Interaction to Maximize Growth

Outgrow

Starting out in marketing – what worked and what didn’t 2. How to overcome common challenges small business owners face About our host: Johan Lievens is the podcasting host at Outgrow.co Mike Lieberman: I own my own business. Mike Lieberman: Not starting my business sooner. Johan Lievens: Hi everyone.