article thumbnail

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

article thumbnail

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

We sometimes tend to bundle all of the vendors into one big basket, because a search for marketing software solutions will show more results than you would care to browse and the sales literature of most of them will make you think they all do very similar things. Market Segmentation And here is worth pausing for a moment.

article thumbnail

5 Loyalty Lessons From the GameStop Stock Surge

The Customer

A profit-generating loyalty program is a highly complex endeavor. In the case of GameStop, many of the novice investors who made a bundle didn’t realize that they’d have to pay capital gains taxes on their windfalls. From 2009 – 2014 she was the VP of Loyalty and CRM for GameStop. This leads to the next point ….

Loyalty 52
article thumbnail

Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

Conversely, it would be much more difficult to generate their interest if we had instead initiated a conversation on lead scoring. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management.

article thumbnail

How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Agile Marketing is Your Friend.

article thumbnail

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development.