Remove 2009 Remove BtoB Remove Consulting Remove Examples
article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. " FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

article thumbnail

B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

markempa

I had the chance to interview Michael Webb, founder of Sales Performance Consultants and an expert on sales process improvement on his excellent book, Sales and Marketing the Six Sigma Way. Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Listen to podcast now (MP3 24 min 5.5

article thumbnail

B2B Lead Generation Blog: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper

markempa

My e-book was even included on his list successful of examples of the genre. My e-book was even included on his list successful of examples of the genre. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. So “get hip” and read this article.

article thumbnail

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

For example, my business partners and I were talking at lunch about why Steven Hawking is less known at this stage of his life than Albert Einstein (dont ask why were talking about this). FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. B2B is more complex.

article thumbnail

B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

He features my recent book launch as a direct to consumer news release case example. He features my recent book launch as a direct to consumer news release case example. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

PR 120