Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Bloggers could do this independently, but few have the resources to do a thorough job. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline). MORE >>

mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. d like to be able to connect with more B2B colleagues through LinkedIn and Facebook, but sending invites to people who I only know through their blog posts or their professional credentials seems incredibly presumptuous. That was the why of social media. MORE >>

Here is our 2009 year in review.  December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. billion. MORE >>

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% always advise clients and colleagues to stick to the major social media site icons, such as Facebook, Twitter, LinkedIn and Pinterest. It’s the numbers. If you want customers, you need to go where they are online. Over 25% of U.S. MORE >>

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! United States License. MORE >>