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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong.

Social Media for Busy Business Bloggers

Writing on the Web

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. It’s the numbers.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn! Created: April 1, 2009.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. And second, that funds will be limited and must be spent very carefully.

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Do you want your customers to be able to reach you?

Junta 42

Every time we update the Junta42 Top 42 Content Marketing Blogs list, one of the jobs is to get the name and email for each blogger.  I mean in this internet age with internet savvy bloggers, finding their contact information should be a cinch.  As I write this I am only about half-way through the list and have yet to find a straight out email address for one blogger.  I find connections to Twitter, Linkedin and Facebook. This is a guest post compliments of Junta42's VP of Operations Pam Kozelka.  Are you?   HA!  Fooled you.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Practice.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management.   Sites such as twitter, facebook, youtube, and linkedin will keep growing.    Everyone was busy rushing in 2009 to explore Social Networking just to get on the bandwagon, without really deciding if "tweeting" or certain other presences were really what they needed.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. Bloggers are not journalists : Bloggers write because they are passionate about the topic. It’s about familiarizing yourself with the blogger. Take advantage of it.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Click here to read 101 Tips from 50 Small Business Bloggers. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things. of Tiecas, Inc.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. ‘Loser.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. last year (2009). Share this on LinkedIn.

Stats 90

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Stop doing charts in Excel. At least don’t use the default options that give you 3D bar charts with dull colors and gray background. The fix?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.

Dilbert Digital Etiquette: Surviving the 2.0 Tsunami

B2B Marketing Savvy

Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Other Popular Posts:      PR as Sales Collateral       Branding Monks/Message Scribes             Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. etiquette for the majority of us 1.0’ers! Of course not, no.  Loose the earpiece. 

B2B 4

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." tools (delicious, Feedburner, LinkedIn et al.), But which social media tool do marketers find most valuable?

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Which sites are most important to participate in?

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. How am I doing this?

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation. Research. Ratings and Rankings. Not possible.

Best Copy Writing Tips of 2009

Webbiquity

Optimize LinkedIn profiles? Darth Blogger’s Holiday Writing Rant by ToughSledding. Jarom Adair discusses various applications for spreading content automatically through Twitter, Facebook and LinkedIn. Tags: Copy Writing Anna Baxter Kirk Ardath Albee Bill Sledzik copy writing tips CopyBlogger George Carlin how to write great headlines Jarom Adair Jonothan Morrow Newt Barrett optimize LinkedIn profiles Susan Fantle Tom Whitwell writing for the web Now that content marketing has turned every marketer into a publisher , writing skills are more important than ever.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business. All Rights Reserved.

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Is like LinkedIn on steroids, because not only you can see who’s connected to whom, but also HOW they are connected. Look forward to meeting up with you at BOS 2009.)

Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity

B2B Marketing Savvy

Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.) For bloggers/others, some also come with nifty metrics.  Followformation : Launched 7/14, categorizes top Twitter users by area of interest (social media,  tech, blogger, sports, etc). The Collection. Knowem.com. 30 Web2.0

A Financial Pro Charts the Way to a Great Online Business Presence

Content Marketing Today

Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. I don’t think I’ve really found my “blog voice” yet, however, this research was extremely useful to me when I actually began to create content for my site. The quality of his articles is first class. has been excellent.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Judge Will Decide. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Stay tuned!

The Enemy of Productivity

The Effective Marketer

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! OK, maybe is still too early in the morning, but how about yesterday? Think back to your daily activities.

are you paid enough? new salary survey released

The Effective Marketer

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.

RSS 2

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase. The one I have is the first generation and I have been using it for almost one year now. appealed to me.

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It is also a good reminder of the great art of delegation, which is getting work done through others. He says “listen first, speak last”.

RSS 2

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

This entry was posted on Sunday, January 18th, 2009 at 9:31 pm and is filed under Communication , Decision Making , Marketing Planning , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! But let’s not digress. Problem solving, however necessary, does not produce results.

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

This entry was posted on Saturday, January 17th, 2009 at 3:26 pm and is filed under Communication , Marketing Management , Teamwork. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! In marketing is especially important to ensure that the company as a whole is aware of what is being done.

marketing action plans

The Effective Marketer

This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Or is it?

tools of the trade: webinars and online presentations

The Effective Marketer

This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! common tool for today’s marketer they provide a great way to reach a large number of people with your message. United States License.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. says: July 24, 2009 at 4:41 pm [.] Sales? Please share!

free stuff that sells. maybe.

The Effective Marketer

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon! Maybe. Give away free stuff. Can free stuff sell?

inbound marketing training for free

The Effective Marketer

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Do you have the people? Veredict: If you are new to social networks, community building, etc.

because you can't beat free marketing training

The Effective Marketer

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. One Response to Because You Can’t Beat Free Marketing Training Linda says: July 27, 2009 at 2:33 am Good thing found at your blog about email marketing! Here I talk about the final 5 classes. Like Be the first to like this post.

if you're gonna copy, make it right

The Effective Marketer

This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. One Response to If you’re gonna copy, make it right Jason Cohen says: February 16, 2009 at 10:14 am Thanks for the great write-up! Why do I care? My second reason for liking that post is that I agree with what Jason said. Let me explain.

how to use social media - lessons from ama digital conference

The Effective Marketer

This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The guy really knows his stuff. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 7: run productive meetings

The Effective Marketer

This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Why are we meeting? Haven’t we already discussed this in another meeting? problem. United States License.