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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong.

Social Media for Busy Business Bloggers

Writing on the Web

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. It’s the numbers.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn! Created: April 1, 2009.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. Bloggers are not journalists : Bloggers write because they are passionate about the topic. It’s about familiarizing yourself with the blogger. Take advantage of it.

PR 2

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Practice.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Click here to read 101 Tips from 50 Small Business Bloggers. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things. of Tiecas, Inc.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. ‘Loser.

PR 52

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. last year (2009). Share this on LinkedIn.

Stats 90

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.

Dilbert Digital Etiquette: Surviving the 2.0 Tsunami

B2B Marketing Savvy

Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Other Popular Posts:      PR as Sales Collateral       Branding Monks/Message Scribes             Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. etiquette for the majority of us 1.0’ers! Of course not, no.  Loose the earpiece. 

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." tools (delicious, Feedburner, LinkedIn et al.), But which social media tool do marketers find most valuable?

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Which sites are most important to participate in?

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. How am I doing this?

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation. Research. Ratings and Rankings. Not possible.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business. All Rights Reserved.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Stop doing charts in Excel. At least don’t use the default options that give you 3D bar charts with dull colors and gray background. The fix?

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management.   Sites such as twitter, facebook, youtube, and linkedin will keep growing.    Everyone was busy rushing in 2009 to explore Social Networking just to get on the bandwagon, without really deciding if "tweeting" or certain other presences were really what they needed.

Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity

B2B Marketing Savvy

Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.) For bloggers/others, some also come with nifty metrics.  Followformation : Launched 7/14, categorizes top Twitter users by area of interest (social media,  tech, blogger, sports, etc). The Collection. Knowem.com. 30 Web2.0

A Financial Pro Charts the Way to a Great Online Business Presence

Content Marketing Today

Spend a significant amount of time monitoring and listening online to successful bloggers – I spent months reading other blogs, considering style, word count, etc. I don’t think I’ve really found my “blog voice” yet, however, this research was extremely useful to me when I actually began to create content for my site. The quality of his articles is first class. has been excellent.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service.

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

There are nearly unlimited free resources available online for the beginning blogger. Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. If you aren’t doing these already, it’s time to jump in. Share ‘em here

Strangers with Experience – the new friends?

Savvy B2B Marketing

scored a recent business meeting by connecting with a man I have never met through our mutual LinkedIn connection. Because the Integrated Marketing Summit (IMS) practices what it preaches they also encouraged bloggers like myself to share content as I have in this series and several of the presenters from the event did so as well via their personal blogs and Twitter accounts.

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. Take a look at just about any LinkedIn group and you'll see exactly what I mean.) Executed poorly, your eBook becomes a collapsed soufflé - a time-consuming source of frustration. Problems. Trouble.

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. Take a look at just about any LinkedIn group and you'll see exactly what I mean.) Executed poorly, your eBook becomes a collapsed soufflé - a time-consuming source of frustration. Problems. Trouble.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services. would think that the same value can be applied to Twitter, LinkedIn and Facebook. Using Social Media: Part 5 – Blogger Relations.  . technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Copyright 2007 by noblelgnoble. In this sixth installment, I discuss measurement.  . Tweetburner.

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Is like LinkedIn on steroids, because not only you can see who’s connected to whom, but also HOW they are connected. Look forward to meeting up with you at BOS 2009.)

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Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

Michele Linn was the first guest blogger. It’s funny that nearly all of the “top bloggers” I wrote about seven years ago have moved on to other things. Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. Smartphones have really worked against bloggers. Oh my how bloggers swooned over that thing.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Judge Will Decide. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Stay tuned!