How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
markempa
MARCH 25, 2012
In late 2009, ECI implemented a new marketing automation program. Alignment is an attitude, not a signature. It didn’t matter that we had a written process, it didn’t matter that we had signatures – Sales wasn’t aligned at all,” Levy says. You could be featured on this blog. Looked great on paper. But she was mistaken.
Let's personalize your content