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How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

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In late 2009, ECI implemented a new marketing automation program. Alignment is an attitude, not a signature. It didn’t matter that we had a written process, it didn’t matter that we had signatures – Sales wasn’t aligned at all,” Levy says. You could be featured on this blog. Looked great on paper. But she was mistaken.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships. Im Jay Baer.

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Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009.

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A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

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For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Deciding what emotional experience you want your customers to associate with your brand can send a very clear and competitive message to the market.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? There’s an optimal structure for blog post headlines. Cheers, Jay Baer Convince & Convert, Social Media Strategy (in the actual book, my signature looks like I had my kids do it.

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

ConvertKit

She started blogging and creating designs in 2009 and hasn’t looked back, fashioning interactive courses for beginners, a design community, and partnering with brands. “I Mini-courses and challenges nurture leads before they’re ready to join Bonnie Christine’s signature program. Bonnie Christine showing off one of her designs.

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How to follow your dreams by googling “How to be a …”

ConvertKit

So instead, relying on her crafty side, she began to make and sell aprons, tea towels, and pillows on Etsy, and started a blog about the handmade creative industry, highlighting other makers. Bonnie started her blog in 2009, and in those first two years she made a grand total of $15,000. It was too big. It takes sacrifice.”.

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