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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Blog at WordPress.com. Is this good?

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Happy writing!

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Blog at WordPress.com. The lesson? United States License. United States License. Theme: Contempt by Vault9.

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10 Brands Show Us How Email Marketing is Done

PureB2B

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) Blog at WordPress.com. United States License.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

Tracking & Reporting - Open rates and click-through rates are what Salesforce.com uses to measure success, but there are others that may be important too, like delivery success rates, conversions, unsubscribes and spam rates. His suggestions embraced these ideas: Have a blog and social media presence.

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Ease Email Marketing Headaches

Adobe Experience Cloud Blog

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc., Track and optimize.