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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. The blog can even extend beyond the conference and be used as a year-round source of information.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Discover the answers to these questions and others here in more of the best posts on social media from this year. Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that “they are more reticent to share information, less likely to leave comments and a bit slower to join groups.&#.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Flowtown gives you the answer in seconds.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Mistakes were made.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? You can also ask for training to make sure you’re using all the features to the best advantage.