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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Marketing Edge podcast. Marketing Edge podcast. MarketingSherpa.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. You pull a two minute excerpt from the audio to create a podcast. However, streaming lead generation today happens best via content-based marketing. Content has a job to do.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

The best way to do that is with an editorial calendar based on a messaging storyline. A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

This gives them incentive to look elsewhere for more information on the topic you abandoned in mid-stream. Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Forrester Blog for Interactive Marketing Professionals.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Think right time, right information. Transitioning prospects through each stage of the buying process works best with a combination of free and opt-in content. Ardath Albee's Tip.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Consider these five steps for determining the best way to get found: 1. Ask your customers where they go online to find useful information – perhaps even how they found you. Read on to get their insights. Ardath Albee. Think “hub.