Remove b2c
article thumbnail

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100
article thumbnail

How Success is Misunderstood

The Effective Marketer

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. United States License. United States License. Theme: Contempt by Vault9.

article thumbnail

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

article thumbnail

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0