Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. Among other stuff. Want to get to know us better?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Designing content to answer your buyers differing needs as they work through their buying process will. Sending out stories from high technology successes does nothing to attract an audience segment focused on heavy equipment sales.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100