Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JUNE 18, 2009

This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. It takes work, but the business value derived may be well worth the effort. Get a free blog at WordPress.com.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Frugalnomics in Full Effect: Forrester and Gartner. The Forgotten Sales Profess.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Online Marketing Institute

DECEMBER 1, 2010

You can even track your registration page in Google Analytics. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. Eventbrite will also list your public event in its directory. Plancast Plancast is the easiest way to share events with friends. Flash News Theme by.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

FEBRUARY 18, 2011

In Groundswell, two top Forrester analysts described this fundamental change in consumer behavior as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.". It was a digital revolution.

Inbound Marketing 28

Inbound Marketing Allocation Advertising Agencies Paid Search Agency 28

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. According to one Forrester study, the payback of getting the right information in the right hands at the right time in sales alone could save up to 19% of SG&A expense.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. The following are the top items from featured sources based on social signals. Best Practice (56). Prospect (124).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

Martech Advisor

OCTOBER 14, 2019

Integrating an intelligent analytics platform across the stack is also crucial to ensure performance metrics and insights are looped back for real-time campaign optimization. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Learn more: Activating Customer Data: Realities, Challenges and Missed Opportunities.

Work Management 92

Work Management Marketing Management Design Examples 92