Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

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Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately.

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Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

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Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google. Im Jay Baer.

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Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here. All rights reserved.

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Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Competitive analysis: How does your brand stack up to the competition? • Great resource.

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Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

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Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I think using the information in tandem would be great to add to social media strategies.

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Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. I go through this process for my blog on a regular basis (number junkie that I am). Although, this analysis is from 2+ years of posts. That would be interesting to see how similar each list is. Thanks, Jay!

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Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

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Convince & Convert

AUGUST 10, 2010

New metrics should be developed to understand the impact of social media on sales and new metrics to understand the secret of viral process and of the strength of influence. McCann , Viral Heat Did you enjoy this blog post? This new information could affect new style of communication and interaction with customers. All rights reserved.

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Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. We've just spent two years using new media with the ultimate goal of involving, empowering and motivating our supporters, members and activists. Some info on these links [link] [link]. Some info on these links [link] [link].

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Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

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Convince & Convert

FEBRUARY 25, 2010

link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? link] [link] John S Great in-depth analysis! I really appreciate case studies on companies who are really getting social media right. link] loved the example and the analysis. Are people serious? A Valentines day present? All rights reserved.

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Convince & Convert

MAY 20, 2010

I hope companies can work out a solution that benefits bloggers as well as the company business:) [link] Suzanne Vara Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media [link] [link] Annabel Candy RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation?

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Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far. I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard.

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Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable.

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Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. Rohrs RT @jaybaer: Wow!

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Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. RT @davidtheprguy: 39 social media tools a social media consultant uses every day [link] Sunrunner75 I had a really quick question. I implement bit.ly Try it yourself.

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Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. [link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] (via @briansolis) [link] Ana Wilson RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Geoff Pedder RT @briansolis: Reading "R.I.P. Haha, just kidding.

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Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. [link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] (via @briansolis) [link] Ana Wilson RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Geoff Pedder RT @briansolis: Reading "R.I.P. Haha, just kidding.

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Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.

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Convince & Convert

SEPTEMBER 20, 2010

Or perhaps it’s the process of forming an evaluation by discerning and comparing the options at hand and then forming an opinion objectively and wisely. In either case, corporations would do well to take note and cleverly try to divine the individual and collective wisdom of each agency as part of their decision-making process.

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Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. RT @davidtheprguy: 39 social media tools a social media consultant uses every day [link] Sunrunner75 I had a really quick question. I implement bit.ly Try it yourself.

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Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy.

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Convince & Convert

SEPTEMBER 23, 2010

I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! Great ideas on social media time management. Clarke I remain amazed at the throngs of businesses who still think social media is free – your post brings it all down to earth, Jay.

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Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels.

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Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. That worked most of the time.

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Convince & Convert

JUNE 16, 2010

Adagio went through the same process when it realized, “Our sophisticated customers drink tea, and perfect cups of tea are hard to create if you don’t have a reliable means to properly time steeping.&# Might that be valuable to them — and to us — in measurable (profitable) ways?” All rights reserved.

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Convince & Convert

SEPTEMBER 20, 2010

"Are You Slow Enough to Succeed in Social Media?" "Are You Slow Enough to Succeed in Social Media?" " [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? " [link] [link] Dio Favatas I like you Baer.

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