[Book Review] "The Context Marketing Revolution"
B2B Marketing Directions
JUNE 4, 2022
Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). According to Sweezey, June 24, 2009 was the day when ".
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