Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. What are the best ways to reduce the bounce rate from landing pages? How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? 5 ways to boost your lead conversion rate by iMedia Connection. 9 things you MUST know before you start any conversion rate optimization by Search Engine People.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? 9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Martech Advisor

MARCH 30, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3%

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20