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JULY 24, 2012 [Adwords, Conversion Rate] Seven Common AdWords Mistakes to Avoid
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
| | WEBBIQUITY
FEBRUARY 7, 2010 [Adwords, Conversion Rate] Search Engine Marketing (SEM) Best Practices
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Key words and phrases that get few impressions or a low conversion rate can be culled later.
NOVEMBER 19, 2013 | VERTICAL RESPONSE
[Adwords, Conversion Rate] Are Google Ad Extensions Right for Your Business?
JULY 12, 2013 | VERTICAL RESPONSE
[Adwords, Conversion Rate] What Should You Know About Keywords – The Long and Short of It
MAY 6, 2013 | WEBBIQUITY
[Adwords, Conversion Rate] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
APRIL 19, 2013 | VERTICAL RESPONSE
[Adwords, Conversion Rate] How to Pick Keywords That’re Kind of a Big Deal
APRIL 18, 2013 | HUBSPOT
[Adwords, Conversion Rate] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
MARCH 11, 2013 | WEBBIQUITY
[Adwords, Conversion Rate] 25 of the Best Web Presence Optimization Guides of 2012
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| | THE POINT
OCTOBER 11, 2012 [Adwords, Conversion Rate] Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think
In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Unfortunately, the only guarantee that comes with targeting the number one position for your search ad is a big bill from Google at the end of the month.
| | WEBBIQUITY
MARCH 14, 2012 [Adwords, Conversion Rate] 17 (of the) Best AdWords and SEM Guides of 2011
pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Increase the click-through rate on paid search ads? Understand Google AdWords quality scores? Optimize landing pages for conversions? AdWords Guides, Tips & Tactics. How Does the AdWords Auction Work?
| | THE POINT
MARCH 16, 2010 [Adwords, Conversion Rate] 26 Must-Have Negative Keywords for B2B PPC Campaigns
Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Have suggestions for other useful negative keywords? career. cheap.
| | VERTICAL RESPONSE
NOVEMBER 19, 2013 [Adwords, Conversion Rate] Are Google Ad Extensions Right for Your Business?
'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. pricing, features pages), or pages that tend to generate the most conversions (i.e.,
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WEBBIQUITY | THURSDAY, JUNE 17, 2010 [Adwords, Conversion Rate] SEM Mystery: The Case of the Missing Leads
Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. know how to play good cop / bad cop with an AdWords report. Post on Google Buzz. MORE >>
WEBMARKETCENTRAL | MONDAY, APRIL 20, 2009 [Adwords, Conversion Rate] Best of 2008: SEM Landing Pages
Here are a few of the best posts about SEM landing page design from last year. Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., MORE >>
WEBBIQUITY | MONDAY, MAY 6, 2013 [Adwords, Conversion Rate] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
SEM changes take effect in a matter of minutes. You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking. How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. Paid Search: Top 10 Ways To Lower Cost per Conversion & Improve ROI by Fathom Blog. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. by PPC Hero. MORE >>
WEBBIQUITY | THURSDAY, FEBRUARY 18, 2010 [Adwords, Conversion Rate] Best AdWords Tips and Tactics of 2009, Part 2
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Is The Hype Over Google AdWords Quality Score Justified? MORE >>
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 1, 2009 [Adwords, Conversion Rate] SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. If not: 9. MORE >>
- [Adwords, Conversion Rate] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search MODERN B2B MARKETING | THURSDAY, JULY 23, 2009
- [Adwords, Conversion Rate] How to Pick Keywords That’re Kind of a Big Deal VERTICAL RESPONSE | FRIDAY, APRIL 19, 2013
- [Adwords, Conversion Rate] What Should You Know About Keywords – The Long and Short of It VERTICAL RESPONSE | FRIDAY, JULY 12, 2013
- [Adwords, Conversion Rate] Best Search Engine Marketing Tips of 2009, Part 2 WEBBIQUITY | WEDNESDAY, APRIL 7, 2010
- [Adwords, Conversion Rate] 25 of the Best Web Presence Optimization Guides of 2012 WEBBIQUITY | MONDAY, MARCH 11, 2013
- [Adwords, Conversion Rate] Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY | MONDAY, JANUARY 17, 2011
- [Adwords, Conversion Rate] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- [Adwords, Conversion Rate] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy DELICIOUS B2BMARKETING | MONDAY, APRIL 4, 2011
- [Adwords, Conversion Rate] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss HUBSPOT | THURSDAY, APRIL 18, 2013
- [Adwords, Conversion Rate] 3 Awesome Uses of Paid Search Campaigns HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
- [Adwords, Conversion Rate] How-to: Pay Per Click Advertisng (in 5 minutes) MARKETING GENIUS BLOG | TUESDAY, JANUARY 26, 2010
- [Adwords, Conversion Rate] Best Search Engine Marketing Tips of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- [Adwords, Conversion Rate] Best of 2009 (So Far): Search Engine Marketing WEBMARKETCENTRAL | THURSDAY, DECEMBER 3, 2009
- [Adwords, Conversion Rate] Looking Back at 400: Top 10 Posts WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 24, 2009
- [Adwords, Conversion Rate] 3 More Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | FRIDAY, MAY 22, 2009
- [Adwords, Conversion Rate] 3 Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | MONDAY, FEBRUARY 16, 2009
- [Adwords, Conversion Rate] The Case of the Missing Leads: An SEM Mystery WEBMARKETCENTRAL | MONDAY, DECEMBER 29, 2008
- [Adwords, Conversion Rate] How to Improve SEM Conversion Rates WEBMARKETCENTRAL | TUESDAY, OCTOBER 9, 2007
- [Adwords, Conversion Rate] Best of 2007: Articles and Blog Posts on Google AdWords WEBMARKETCENTRAL | THURSDAY, JANUARY 24, 2008
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